GREEN BAY — The first Topgolf concept in Wisconsin is coming to Titletown.

Topgolf Swing Suites, an indoor version of the popular Topgolf experience that has connected the game to a new generation of golfers, will be included in the development known as Titletown Tech, an innovative partnership between the Green Bay Packers and Microsoft that is coming to the Lambeau Field area.

Seven simulators employing the Topgolf technology will be housed in a yet-unnamed restaurant and high-tech entertainment facility managed by Delaware North, the food-service vendor for the Green Bay Packers. Those entertainment bays will not only provide customers with a simulated version of the Topgolf attractions in 53 cities around the world, but will also offer signature Topgolf games such as TopContender, TopPressure, and TopChallenge plus what the company's website describes as "non-golf immersive games" like Carnival Classic, Hockey Shots and Zombie Dodgeball.

Guests are charged a flat rate for the first hour hour of simulator use and can extend their sessions by 30-minute increments at an additional cost. Most games are designed for up to eight people to play at once, but most bays hold as many as 14 people with a full menu of food and drinks available.

Officials said they hope to have the restaurant open before the 2019 NFL season.

The announcement was made Tuesday during the official opening of Titletown Tech, a 46,000-square-foot, two-story building along Lombardi Avenue. The project is part of the Packers' Titletown District, a 45-acre mixed-use project located just west of Lambeau Field that includes Lodge Kohler hotel, Hinterland Brewery and a park that features a tubing hill during the winter.

According to the Green Bay Press Gazette, two high-profile investors were announced as joining TitletownTech’s venture fund and venture capital advisory board. They are Jerry Jacobs Jr., Delaware North co-CEO and alternate governor for the Boston Bruins, and Jeff Wilpon, partner of Sterling Project Development, Sterling Equities and chief operating officer of the New York Mets. 

Also, Aaron Kennedy, founder and former CEO of Noodles and Co., was named UW-Green Bay entrepreneur-in-residence at TitletownTech, which seeks to link UW schools with the venture. Meanwhile, former UW-Green Bay basketball player Cordero Barkley was named director of finance and investments.


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