For the second year in a row, the American Family Insurance Championship in has been named the recipient of the prestigious President’s Award from PGA Tour Champions.
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The award is given to the tournament that demonstrates outstanding achievement in a number of areas, including charitable giving, sales, attendance and economic impact, as well as intangibles that set it apart. The President’s Award was presented Wednesday at the PGA Tour tournament meetings in Ponte Vedra Beach, Fla.
“Since 2016, the American Family Insurance Championship has established a reputation with our players, partners and fans as one of the premier events on the annual PGA Tour Champions schedule,” PGA Tour Champions president Miller Brady said in a statement. “American Family Insurance, along with Steve and Nicki Stricker, have spearheaded the tremendous community impact this tournament creates, and I’m honored to present the 2019 President’s Award to their event.”
The American Family Insurance Championship has continued to raise the bar, exceeding expectations since its beginning in 2016. More than 70,000 fans attended the championship in 2019, supported by a volunteer base of 1,200 people from 15 states. Special tournament-week events featured a sold-out concert headlined by country music star Toby Keith and a celebrity foursome of Keith, former Green Bay Packers quarterback Brett Favre, two-time U.S. Open champion Andy North and golf legend Jack Nicklaus. The championship produced an estimated economic impact of approximately $15 million.
In its four years as one of the most popular and best attended events on the PGA Tour Champions schedule the AmFam event has raised a total of almost $7.2 million.
The tournament recently announced it had raised a total of $2.4 million in 2019 for nearly 100 charities. In its first four years, the tournament has already raised more than $7.1 million and distributed grants to 280 non-profits.
“Receiving this honor two years in a row is truly special,” AmFam Championship tournament director Nate Pokrass said in a statement. “It affirms our team’s dedication, and amazing support we’ve received from Steve and Nicki, volunteers, sponsors, partners and fans. We are humbled to accept the award for them and their shared passion for the championship and charity.”
The AmFam Championship supports the American Family Children's Hospital and other local charitable organizations through the Steve Stricker American Family Insurance Foundation.
It's official. The American Family Insurance Championship will kick off the June portion of the 2020 PGA Tour Champions schedule and the U.S. …
This is the third honor from PGA Tour Champions for the tournament. In addition to the President’s Award in 2019 and 2018, the tournament received the Outstanding Achievement award in 2016, its inaugural year.
The tournament, held annually at University Ridge Golf Course in Madison, counts Madison native Jerry Kelly (2019), Scott McCarron (2018), Fred Couples (2017) and Kirk Triplett (2016) among its past champions. Championship-week activities include the three-day tournament, two Pro-Am competitions, a 5-kilometer run/walk, a charity concert and a special exhibition featuring celebrities from the sports and music industries.
The 2020 event will be held May 30 through June 7 with the 54-hole event being played June 5 through 7. All proceeds allocated to the Steve Stricker American Family Insurance Foundation for distribution to the American Family Children’s Hospital and other charities.